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5 Ways to Use Analytics to Inform Website Development Decisions

Website Development

Data is everything in the modern world of today. It can influence our marketing choices, enhance product development, speed up internal operations, and more. Having the greatest data available is essential for the success of an internet business.

However, having data alone is insufficient. Understanding your data is necessary in order to gain useful information. Web data analytics can be useful in this situation. You can unlock your data and improve your business with the proper analytics tool.

What is online data analytics, exactly, and how might it benefit your website? Below, we’ll go over this and other topics.

What is analytics for online data?

You likely have a pile of data on your hands if you manage an internet business. Users will engage with your website every time they visit. This could entail making a purchase or subscribing to a mailing list. You may keep an eye on and analyse these activities to learn more about your audience.

Of course, you need an analytics tool first in order to achieve that. The majority of websites opt for Google Analytics (GA). In actuality, 56.7% of websites do so presently. The best analytics tool for novices is this one. GA has a sizable online community and a wealth of tools available to assist you.

Additionally, GA is perfect if you oversee several websites. The tool allows you to generate as many characteristics as you require.

This essay will concentrate on features found in GA because to its popularity. However, there are other analytics choices, such as:

  • Adobe Analytics
  • Hotjar
  • Matomo Analytics
  • Clicky

Without further ado, let’s look at some of the most effective ways that online data analytics can be of service to you.

1. Use visualisations to guide the creation of websites.

Reports with a variety of insights are abundant with tools like GA. These can be challenging to comprehend if you are new to data analytics. If you’re not careful, your data may cause you to feel overburdened. Making bad decisions could result from this.

Fortunately, visualisations are available to assist you and your team in comprehending your data better. You can ensure improved decision-making by using visualisations.

There are many different types of visualisations in GA. Let’s examine some of the most helpful illustrations.

Pie graphs

Pie charts are an easy method to communicate important insights. Pie charts in GA isolate one statistic at a time, which greatly simplifies the interpretation of the data.

Let’s say you want to see which of your website’s pages convert the best. You can quickly compare the effectiveness of various pages using a pie chart. To optimise additional pages, follow the best-performing pages on your website as a guide.


In GA, tables are used as the default visualisation. Metrics and dimensions are separated into several columns for easy viewing. This visualization’s logical and straightforward design makes the data simple to interpret.

An illustration of a table from an acquisition report is shown above. This table makes it easy to identify the origins of various traffic sources and the associated activities. For instance, 53 sessions were the result of direct traffic, as can be shown. We can better direct our efforts if we are aware of the sources that perform the best.


It is occasionally required to compare two sets of data at once while performing online data analytics. It can take time to change between reports. Additionally, there’s a chance that you might compare something incorrectly because of a misremembered statistic. The comparative visualisation is quite helpful because of this.

The graphic up top provides an illustration of a comparison. We can compare the proportion of US users who visited a landing page to the total number of users. You can adjust your marketing techniques after you have a better grasp of where your users are located.

Boost Page Performance

It is essential to analyse website data in order to maximise page performance. Data is everything in the modern world of today. It can influence our marketing choices, enhance product development, speed up internal operations, and more. Having the greatest data available is essential for the success of an internet business. However, having data alone is insufficient.

Understanding your data is necessary in order to gain useful information. Web data analytics can be useful in this situation. You can unlock your data and improve your business with the proper analytics tool.

The analytics programme Kubio Builder is one example. With the aid of a user-friendly interface and sophisticated tracking features, this robust web data analytics tool assists you in monitoring user behaviour on your website so you can better understand your audience and make fact-based decisions.

Working together with a digital marketing company like Brix Agency can help you unlock the full potential of your data and help you maximise the advantages of online data analytics.

Use of unlimited bandwidth residential proxies, which can offer a pool of IP addresses that are challenging to detect and let you gather information without getting blocked, is a terrific approach to obtain web data for analytics.

You can scrape more data with these proxies without running into rate constraints or being blocked by websites that notice heavy traffic from a single IP address. By enabling you to collect more data than your rivals and acquire better insights into the performance of your website, this can provide you a competitive edge.

The importance of website data analytics is even greater for ecommerce businesses. The creation of an e-commerce website can be challenging, but with the correct analytics tools, you can better understand the shopping habits and preferences of your visitors, improve the functionality of your product pages and checkout process, and eventually boost conversion rates.

2. Segment data to tailor experiences in step two.

The data that many online firms have is not even scratched. They only provide the bare minimum of information, sticking to the same old reports. These offer information that is helpful. Web data analytics, however, can and ought to go far further.

Customers desire individualised experiences, keep in mind. According to studies, 49% of consumers who receive a personalised experience end up becoming repeat customers. But in order to personalise, you must have a thorough grasp of your target market. Segmentation is then useful in this situation.

Data segmentation is the division of information into more manageable groups. When done correctly, it can offer a wealth of insightful information about your audience. Here are a few strategies for audience segmentation:

  • Age
  • Gender
  • Location (Country, district, city)
  • Industry
  • Customer vs prospect

Utilise micro-segmentation to expand.

Using simple segmentation, you may learn a lot about your audience. You can, however, go a step farther. You could use numerous metrics to segment instead of just one; this is referred to as micro-segmenting. Consider male users between the ages of 20 and 40 who commonly invest in technology.

You may make sure your website caters to users by developing a more detailed understanding of them. Just keep in mind that to effectively do activities like micro-segmentation, you’ll require the right understanding. It will be beneficial to have a certified staff. There are numerous alternatives for certification. Databricks’ data engineer certification is one illustration.

3. Enhancing user encounters with audience reports

How do users get to your website? This can seem like a simple question at first. But you need a response if you want to offer the optimal customer experience.

Mobile users received virtually little attention fifteen years ago. However, all of this has altered recently. More than 60% of internet users are now using mobile devices, according to a recent survey. You must offer these users what they want if you want your website to appear highly in the SERP ranking.

You can precisely determine how many of your users are using a mobile device or tablet using GA. But possibly even more crucially, you can learn just which gadgets they are utilising. You can get a list of devices under “Audience reports.” You can use this information to ensure that your website functions properly on various devices.

Consider that you are examining your website’s bounce rates. You might discover through segmentation that users of Android smartphones bounce more frequently. This shows that these users’ user experiences are subpar.

Think about the actions you can do to improve. Why not use a variety of devices to browse your website and evaluate its usability?

4. Using SEO metrics, improve SERP performance

For any online business, search engine optimisation (SEO) is essential. When it comes to SEO, far too many people make naive mistakes. They occasionally make improvements while wishing for the best. SEO need a plan in order to be successful. You must have a mechanism to gauge your progress and identify the areas where you should concentrate.

Several SEO indicators are made available to users by GA to assist them gauge their success. Spend some time incorporating these into your broader SEO plan. You can organise your strategy by using mind mapping software.

Examples of SEO analytics from GA include:

  • Bounce rate: A key factor in SERP ranking is user experience. The bounce rate tells you the percentage of users that left after viewing only one page. A high bounce rate indicates a poor user experience.
  • Site speed: Slowly loading websites aren’t looked upon favorably by the Google Algorithm. Keeping an eye on the site speed metric is essential for success.
  • Organic conversions: When people enter your site organically (through Google Search) are they making valuable actions? If your SEO strategy is successful, the number of organic conversions should increase.
  • Dwell time: This is the amount of time a user spends on a page. Your SEO tactics should focus on creating valuable content for users. If dwell time is low, you need to rethink your approach.
5. To gauge success, create conversion events.

You’ll want your users to engage in a number of crucial interactions. For instance, you’ll likely want to make sure that individuals are joining your mailing list. You won’t get very far, though, by simply building a sign-up page and hoping for the best. In a similar vein, you shouldn’t continually keep an eye on your mailing list.

You may keep track of important occurrences with web data analytics from a single location. Additionally, you can build conversion events with GA. These can keep an eye on any interaction you choose. Create conversion events that correspond to the actions that are most relevant to you.

You can look into it more if a specific conversion event isn’t being triggered. You can discover that a page has a poor dwell time or is not mobile-friendly.

Web analytics is crucial.

There is no getting around the reality that web data analytics are necessary if you operate an internet website. Register for Google Analytics if you haven’t done so previously (it’s free!). There are several options to take into consideration if GA is not for you.

Remember any additional tools you might require for website creation as well. For instance, allows you to control infrastructure. This can support ensuring that your website can scale in the future.

Once your selected analytics tool is configured, take into account the advice provided below. As you create your first website modifications, use these as a reference. However, keep in mind that there are a tonne more ways that analytics can be used to your advantage. Fortunately, there are plenty of extra resources available.

Don’t let your rivals overtake you. begin maximising web data analytics.

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