Artificial intelligence (AI) is still widely seen as a technology of the far future by many people today. In actuality, artificial intelligence has already begun to change how we now live, sell, and market. The advantages of real-time customer segmentation, targeted messaging, automated customer interactions, predicted customer value, and optimal media buys are already being offered to businesses by “deep learning” technologies.
In other words, AI is no longer only a futuristic concept conceived in a science fiction movie.
It stands for a collection of useful tools that sales and marketing should acquire right away in order to maintain their efficacy and relevance in the future.
- Engage customers with greater precision
- Accelerate conversion from customer insight to sales lift
- Optimize return on sales and marketing investments
I recently spoke to the Executive Sales & Marketing Association and the Kettering Executive Network (ESMA). I gave examples from the actual world and provided a methodology for analysing potential future effects to show how AI is already changing how sales and marketing are done. To view the webinar, click here. If you like it, you can subscribe to the TopRight blog to be alerted of any future webinars. Get copies of Dave’s most recent books, Strategic Analytics and Marketing, Interrupted, to see more case studies similar to the ones he presented in this webinar.
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