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Bitly Named to Inc.’s 2022 Best in Business List in Software as a Service Category


The third annual ranking honours private businesses with the greatest effect.

The top Connections Platform in the world, Bitly Inc., has been included in the Inc. 2022 Best in Business list for the Software as a Service (SaaS) sector. The most innovative businesses across all sizes and sectors are recognised with Inc.’s Best in Business Awards for their extraordinary contributions to their local communities, respective industries, the environment, and society at large. The Winter issue of Inc. magazine includes a complete list of the recipients (on newsstands December 13).

“It’s an incredible honor to be recognized by Inc. as one of America’s most impactful businesses based on our focus and achievements to have a positive impact within our industry and the communities we serve”, “We have prioritized building a culture of equity and inclusion and finding ways to leverage the Connections Platform for social progress, such as our Spotlight on Inclusion initiative. It’s extremely rewarding to see our team’s efforts making a difference.”

Toby Gabriner, CEO, Bitly.

“Inc. magazine is dedicated to showcasing America’s most dynamic businesses and the great things they do. The Best in Business awards shine a light on those that have gone above and beyond their original mission to make a social, environmental or economic impact, benefiting those around them.”

Scott Omelianuk, Editor-In-Chief, Inc. Magazine

In the last year, Bitly has launched several new initiatives and products that support this recognition. These include:

  • Connections Platform: Bitly introduced an all-in-one connections platform that combines Link Management, Like-In-Bio, and QR codes with the goal of revolutionizing the way that brands and companies link the physical and virtual worlds. Making deep relationships with audiences is more crucial than ever in an age of information overload brought on by social media, email, and other technologies. Today, the connections platform serves 5.7 million monthly active users and more than 500,000 global customers.
  • Spotlight on Inclusion is a free Bitly plan provided to non-profit organisations that fight for justice, promote equity and inclusion, or assist groups that are routinely oppressed. Organizations can access 3,000 links per month from Spotlight on Inclusion, along with robust analytics reporting.
  • Putting DE&I first The global leadership team at Bitly is 59% female, and it will continue to work to improve gender diversity. The company’s DEI initiatives centre on making sure it’s a great place to work for everyone and continue to be a major area of focus. With its remote-first policy and efforts to eliminate bias from the hiring process, Bitly has designed its workplace to give women and people of colour more opportunities to join and advance their careers.
  • The goal of Bitly is to make the internet a safer place for its users. Bitly uses a combination of third-party vendors, dependable tech partners, non-profit organizations, and its patent-pending Abuse Detection Technology to identify and address abuse on its platform. Bitly actively steers over 45M end users away from potentially harmful links each month to protect them.
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