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Market Logic Software to Launch First Generative AI Solution for Consumer Insights


Market Logic’s expanded product line, which includes disruptive AI capabilities, strengthens its position as the market leader in platforms for insights management and engagement.

The development of a new portfolio of Artificial Intelligence for Consumer Insights (AICI) products geared toward enterprise market research and consumer insights teams has been announced by Market Logic Software, the world leader in insights management solutions.

To support interactive decision-making for consumer businesses around-the-clock, the first product in the portfolio, scheduled for release in Q2 2023, will be the first to use an AICI assistant that can be embedded within standard applications. It will also make use of the OpenAI Large Language Model (LLM).

Market Logic’s expertise in managing market and consumer insights within enterprise organizations is expanded by this new product’s generative AI capabilities. With the use of this technology, business users will be able to get comprehensive, natural-language responses to their market and consumer intelligence queries rather than a list of search results.

“This product will free up valuable resources for insights teams while simultaneously driving an insights-driven culture by providing trusted insights integrated directly into your daily workflows”, “Ultimately, this means companies can make better decisions and deliver stronger ROI on their research. We’re excited to be taking this next step into the world of AICI and to continue building better insights solutions with our clients and partners.”

Olaf Lenzmann, Chief Innovation & Product Officer at Market Logic Software

Market Logic has a strong history of innovation within the insights sector, and the news expands on that. Customers like Nike, L’Oréal, Mercedes-Benz, Phillips, and Unilever have benefited from the company’s award-winning insights engagement platform, which has enabled them to centralize all internal and external knowledge assets, conduct new research, and communicate with business stakeholders through a single hub.

Several Fortune 500 lead users have already signed up for Market Logic’s exclusive beta program for the AICI assistant product. Later this year, the company intends to launch the product all over the world.

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