NetApp Announces New Partner Program :
A new partner programme will be introduced by the global data-driven, cloud-based software giant NetApp in time for the 2024 fiscal year. The industry-leading unified partner programme from NetApp has evolved into the NetApp Partner Sphere.
Partners prepared to seize market share are those who can implement the shift to digitalization and the cloud. To do this, though, contemporary business models that provide extremely specialised services and have the capacity to serve the full client journey are necessary. The new NetApp Partner Sphere, which is service- and cloud-focused, offers a flexible process that promotes development and expansion for all partner sales endeavours. Moving partner business to the cloud is made simpler by combining and streamlining numerous initiatives into a single programme that incorporates all partner kinds, business models, and go-to-market tactics.
In order to help partners gain market share in the cloud, the programme offers partners thorough training and support. They receive fresh validation and acknowledgment, and their investment in abilities and offerings is rewarded. The initiative enables partners to provide value to their shared clients and is designed to generate faster growth.
“NetApp is committed to fostering a ‘partner first’ culture, and the strategy behind our new partner program brings that commitment to life”, “With the NetApp Partner Sphere, we are accelerating the growth and success of our customers across our partner ecosystem by extending their reach to the cloud and providing them with more business opportunities through our diverse portfolio and models. flexible consumption.
Jenni Flinders, senior vice president, Worldwide Partner Organization, NetApp.
Additionally, the programme provides partners with a streamlined, adaptable, and progressive priority system with definite criteria that they can monitor beyond measurable levels. In order to link the right partners with the right business possibilities, the programme levels, which range from Approved to Preferred, then to Prestige and Prestige Plus, assess, validate, and recognise partners based on their worth and skills. Upgrading partners receive larger and more individualised benefits, including solution-specific marketing and activation campaigns, proposal-based market development funds, and preferred value-based incentives. Benefits and assistance also increase as partners advance in the ranks.
In order to identify partner skills and apply Solutions Competencies that are aligned with NetApp’s main emphasis areas of cloud solutions, hybrid cloud, and AI and analytics, NetApp will abandon specialties as part of these strategic moves. The prerequisites for the NetApp Partner Sphere programme will include these abilities. By the end of the year, partners will be able to start developing relevant capabilities in each category, showcasing their capacity to achieve client success across the NetApp range.
The benefits of joining the NetApp Partner Sphere are as follows for partners:
- A straightforward framework that is flexible and automated to support partner processes, coherent with all partners, and supports each partner’s distinct go-to-market strategy. All sales activities are carried out from a single programme with tiers and defined objectives.
- To support their work in the hybrid multi-cloud market and enable the growth of partner capabilities in services and solutions, they need transformative training, tools, and support.
- To enhance each partner’s go-to-market strategy, differentiation from other recognised partners is made possible by their Solution Competencies and services on NetApp Partner Connect.
- enhancing profitability and maximising partner ROI through bearings, accelerating cloud expansion by utilising NetApp’s coveted portfolio to increase value-added service options and partner-led joint innovation prospects.
“As a long-time partner of NetApp, we have always appreciated NetApp’s ‘partner first’ approach to its business and the ongoing refinement of its partner program that drives our business growth and profitability”, “Through NetApp’s new Partner Sphere program and its industry-leading cloud portfolio, we are excited to be able to deliver immense value to our joint customers through the most efficient, flexible and innovative solutions across all environments. while differentiating our business to accelerate growth. and successfully monetize our best service capabilities.”
John Woodall, vice president, Solutions Architecture, General Datatech.
“Cloud Bridge is a service-focused, cloud-native company. We therefore fully support the strategy and direction of NetApp’s new partner program”, “With NetApp uniting all of its partners into one consolidated program that includes Spot Partners, we can leverage NetApp’s rich portfolio to offer our customers a full range of innovative solutions and services.
Simon Walker, CEO, Cloud Bridge.
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