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Sprout Social Enhances Platform With New Artificial Intelligence (AI) Investments

Artificial Intelligence

Numerous new features will enable organisations to effectively extract the benefits of social media for their businesses.

Sprout Social, a market-leading supplier of cloud-based social media management software, recently unveiled a number of new Artificial Intelligence features that integrate OpenAI’s GPT model with Sprout’s own deep automation and machine learning (ML) capabilities. All of the Sprout platform’s new features will be accessible, starting with improvements to listening, publishing, customer support, and advocacy. They leverage on Sprout’s capabilities in user-centric design and its large, diverse client base to develop simple solutions that help businesses operate more efficiently, unleash creativity, and greatly expand the business impact of social media.

These improvements extend on the foundation of current ML and automation capabilities, such as Optimal Send Times, Smart Categories, and sophisticated social customer service routing and workflow capability, and further integrate AI into the Sprout platform. Additionally, it incorporates Repustate’s most recent acquisition as the foundational machine learning fabric, bringing 15 years of successful experience in advanced sentiment analysis and natural language processing to support customers’ continued large-scale social deployment.

“The rapid advancements in AI require us to be intentional and bring the most valuable aspects to our customers, tailored to the unique challenges of social business”, “Impactful and intuitive AI will be ready to use and fit seamlessly into current workflows while vastly improving them. This will deliver incredible value to our customers and empower them to unlock even greater ROI from social.”

Justyn Howard, CEO and Co-Founder, Sprout Social

Smart Query Suggestions, the initial feature, is now under beta testing and will be generally accessible soon. To obtain the most thorough information, it enhances Sprout’s Listening solution with GPT-powered query term recommendations. The reduction of manual care activities, the provision of focused, high-quality copy ideas to priorities highly effective creative and strategic work, and the unlocking of deep comprehension of social interaction are all further forthcoming capabilities built on OpenAI and Repustate.

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