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Will Consumers Pay for Generative AI Tools? Suzy Survey Indicates 37% of Users Would


1000 customers were polled by Suzy, a linked market research cloud, to better understand their sentiments about generative AI products. The research, which is currently available for free download, provides information on consumer usage, behavior, concerns, and attitudes regarding AI.

Suzy’s research showed that:

  • 35% of consumers are aware of AI products, with Grammarly, ChatGPT, and DALL-E being the most well-known.
  • A tool like ChatGPT would likely be purchased by 37% of AI users.
  • If they could no longer use an AI tool, 78% of users would be upset.

Suzy employed ChatGPT, the ground-breaking language model created by OpenAI, to assess and produce responses from a varied range of customers about AI. Suzy examined consumer opinions toward pricing sensitivity and willingness to pay for AI products using ChatGPT.

“Generative AI is emerging as mainstream and we are excited to share the findings of our report with the public”, “Our research provides a look into consumer attitudes towards AI and how they are impacting businesses and their personal lives. We believe it will be an invaluable resource for companies looking to stay ahead of the curve in this rapidly evolving field.”

Matt Britton, Founder & CEO of Suzy

Retargeting customers is possible with the Suzy research cloud. With the help of this functionality, brands may monitor changes in customer behavior over time and assess public opinion towards the use of AI.


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