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Zeta Launches Customer Growth Intelligence, a Snowflake Native App in the Data Cloud

Data Cloud

By enhancing Snowflake data with Zeta’s proprietary identity graph, enterprise brands may more precisely maximize acquisition, growth, and retention initiatives.

Zeta Global, the AI-Powered Marketing Cloud, has announced the release of Customer Growth Intelligence (CGI), a new Snowflake Native App, on Snowflake Marketplace. This new product deepens and expands the strong integration between the two firms sharing a vision to reimagine how corporations collect, store, synthesize, surface, and activate consumer data to make complicated solutions simpler for marketers.

Zeta and Snowflake, the Data Cloud business, enable brands to swiftly and effortlessly enhance their first-party customer data in their Snowflake Data Cloud with Zeta’s identity graph of over 235M persons in the United States via the CGI Snowflake Native App on Snowflake Marketplace. Zeta’s marketplace solution incorporates behavioral, transactional, geographical, and professional data signals, enabling brands to surface visuals of customer information with suggestions to improve consumer experiences and push their brands’ growth.

Marketers will also gain access to the power of Zeta data without relying on data science and analytics teams, which will accelerate their time to market. Furthermore, the Snowflake Native App can be installed immediately within the consumer’s Snowflake account, eliminating the need to move or duplicate data. The Snowflake Native App Framework was used to create this app, which allows users to create, distribute, and sell apps directly within the Data Cloud.

“The Customer Growth Intelligence Snowflake Native App on Snowflake Marketplace provides next-generation business intelligence and solutions for enterprises who are seeking to know their customers with actionable next steps, create more efficiencies, accelerate go-to-market time, and grow their businesses. We are proud of our partnership with Snowflake and believe that together, we cover all customer data needs for marketers, including infrastructure, enrichment, platform, and omnichannel activation, giving enterprises a one-stop solution to compete and win in 2023 and beyond.”

Neej Gore, Chief Data Office, Zeta Global

Zeta’s recent accolade at Snowflake Summit 2023 as the ‘Powered by Snowflake Go-To-Market Partner of the Year’ builds on the company’s recent recognition. Zeta was one of just five Powered by Snowflake winners recognized for business success in separate areas.

“We are thrilled to have the new Customer Growth Intelligence Snowflake Native App available on Snowflake Marketplace to provide high-quality business intelligence to joint customers, enabling them to deliver better marketing experiences and an increased return on investment. By partnering with Zeta, we are taking the next step in helping our enterprise clients can seamlessly go-to-market with accelerated results, empowering them to harness powerful marketing opportunities through data.”

Chris Child, Senior Director of Product Management, Snowflake

Over 25 new Snowflake Native Apps are already accessible on the Snowflake Marketplace, and over a hundred suppliers are currently building apps across numerous sectors and use cases. Zeta is one of the premier Data Cloud businesses, with a Snowflake Native App readily available to deliver unique insights to end users and enable them to unlock value with only a few clicks on Snowflake Marketplace. Zeta can generate new revenue streams with Snowflake by distributing its app to thousands of Snowflake users without requiring them to migrate or expose their data.

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