The in-session marketing platform ZineOne, which offers businesses increased conversions for anonymous website visitors and real-time behavioural intelligence, has just announced its integration with HCL Commerce from HCL Software, a leading provider of enterprise software. HCL SoFy 2.0, which uses cloud native solutions to help increase productivity and profitability while delivering potent hands-on customer experiences, can be used to explore the integration.
“Data privacy regulations have top brands looking for innovative ways to convert online customers, and the joint solution between ZineOne and HCL Commerce unlocks incremental revenue by optimizing real-time experiences using in-session intelligence.”
Jeff Miller, Head of business development, ZineOne
The ZineOne integration with HCL Commerce, which is currently available, offers advantages for joint customers, such as privacy-compliant and real-time behavioural insights based on a consumer’s propensity to make purchases, while also enabling the optimization of best-in-class product listings to increase awareness and sales. By utilising in-session intelligence from ZineOne and HCL Commerce real-time personalization, joint customers are also able to activate AI models to increase average order values, increase online conversion rates, and drive additional eCommerce revenue from anonymous site traffic.
“The partnership with ZineOne brings tremendous value to HCL’s customers”, “ZineOne infuses its patented machine learning into HCL Software products, such as HCL Commerce, DX, Unica Campaign, and Discover to deliver transformative results.”
Johnn Tinch, Global Technology Director, HCL Commerce
Suzanne Scott, senior vice president of digital at Tailored Brands, Inc which owns Men’s Wearhouse and Jos. A. Bank, endorsed the joint solution. “ZineOne’s in-session intelligence allows us to make buyer predictions in real-time and leverage intent signals within our HCL Software to deliver personalized experiences. It’s an overall win for a better customer experience and for our business in terms of increased sales.”
The expansion of the eCommerce partner ecosystem has also been a top aim for ZineOne. The business has continuously produced noteworthy outcomes, such as an increase in the buy conversion rate of more than 30%, an increase in eCommerce revenue of 10%, and a 10–20 fold increase in platform ROI.