Google Cloud AI tools will expand the platform’s capabilities to enable merchants around the world to work smarter, faster, and more efficiently to drive sales, drive conversions, and improve customer experience.
BigCommerce, a leading open SaaS e-commerce platform for fast-growing and established B2C and B2B brands, today announced that it will be adding new AI-powered features to the platform. its platform, leveraging AI technologies from Google Cloud. With these new features, business merchants have the potential to improve operational efficiency, improve customer experience, enhance product discovery, and help drive sales. BigCommerce’s AI-powered solutions will begin rolling out globally in the second half of 2023.
“BigCommerce is deeply invested in AI that will allow enterprise merchants to optimize their ecommerce operations using the most advanced and innovative technologies to drive operational efficiencies, deliver more targeted and personalized shopping experiences, and ultimately sell more worldwide”, “Creating AI-powered solutions with Google Cloud cements the significance of our collaborative partnership as we move to strengthen AI in the ecommerce industry together.”
Troy Cox, senior vice president of product, BigCommerce
With the expansion of BigCommerce’s partnership with Google Cloud, BigCommerce will accelerate the use of artificial intelligence technologies to help merchants innovate and succeed through a simplified and modern approach. for enterprise e-commerce. Among the upcoming AI-enabled solutions scheduled for release, the following key AI features will help merchants work smarter, faster, and more efficiently to:
- Create compelling product descriptions with AI-powered writing features. By leveraging Google Cloud’s AI Vertex on the backend, merchants can save time and simplify the writing and creation process, allowing product portfolios to be brought to market faster and more efficiently, help improve SEO ranking, product discovery, increase traffic and conversion rate help in more sales.
- Offers highly personalized storefronts. With Google Cloud Recommendations AI, merchants will have a seamless way to create personalized product recommendations tailored to each customer’s tastes and preferences, enhancing product discovery to potentially increase average product order value (AOV), conversion, and lifetime customer value (LTV).
- Get deeper insights into business performance with AI-powered data analytics. Going forward, the BigCommerce Ecommerce Insights tool will evolve to include new AI capabilities that allow merchants to gain insight and analyze data on store performance, customer trends, and react to changes. transactions as they happen.
By automating processes with AI in their e-commerce operations, merchants can organically save time and improve operational efficiency and productivity using AI algorithms to streamline workflows, speed up product development cycles, reduce costs, and accelerate time to market.
The new AI integration comes at a time when retailer AI adoption is expected to exceed US$127 billion by 2033, according to Future Market Insights. Retail AI demand is expected to grow 28% CAGR between 2023 and 2033.
“Successful companies will be those that can leverage AI to solve time-intensive business problems in a seamless, efficient way”, “Through Google Cloud Vertex AI, BigCommerce will be able to transform ecommerce functions for more merchants, enabling them to access, build and deploy machine learning models and AI applications at scale all in one single platform.”
Carrie Tharp, vice president, strategic industries, Google Cloud
To sign up for the BigCommerce X Google BigAI Hackathon taking place August 7-18, 2023, click here. Visit BigCommerce to learn more about how AI is influencing and driving e-commerce. To sign up for a free trial or demo, contact BigCommerce Sales.
