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HCLSoftware presents a new brand positioning with “Fueling the Digital+ Economy”.

Fueling the Digital+ Economy

With the positioning “Fueling the Digital+ Economy,” HCLSoftware, a division of HCL Technologies (HCLTech), has unveiled a new logo and branding strategy. The $1 billion+ software company’s brand-new image represents its dedication to assisting clients and potential clients in thriving in a fast changing market.

HCLSoftware’s new brand and logo represent the company’s four areas of expertise – ” AI and Intelligent Automation “, ” Data, Analytics and Insights “, ” Digital Transformation ” and ” Enterprise Security ” – with which it drives the Digital+ Economy.

“In just a few short years we have built a successful software company proud to support 66% of the Fortune 100 and 45% of the Fortune 500. And we look forward to continuing to dominate the challenges and opportunities of our expanding markets and ever-changing world”, “Now we are evolving our strategy to launch our next phase of growth and focus on the data-driven, technology-intensive, future-focused digital+ economy .”

Rajiv Shesh, Chief Revenue Officer at HCLSoftware

HCLSoftware does this by relying on industry-leading marketing systems that let its teams develop Digital+ and establish worldwide alliances that will boost their market presence and encourage engagement with radically new products.

“These four competency areas also give us the opportunity to rethink the way we operate and communicate in the marketplace. Especially in the wake of the pandemic, companies have been forced to go more digital, forever changing the way we interact and collaborate.”

Dario Debarbieri, VP and Head of Marketing at HCLSoftware

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