Advanced loyalty management, data activation, and partner collaboration solutions are provided by technology company Kognitiv Corporation to enable data-driven personalization and optimisation of the customer journey via its cutting-edge, omnichannel SaaS platform.
Kognitiv Pulse, a platform that monitors the health of your client base, forecasts future behavior, detects dangers and opportunities while enabling you to respond swiftly on these insights, will formally launch next week. Kognitiv is enthusiastic about this new AI-driven product.
Kognitiv Pulse is driven by in-house artificial intelligence and machine learning technologies and is based on the company’s own SmartJourney customer lifecycle concept. By determining which clients to actively interact on an individual basis and assisting them in concentrating on tasks that increase their bottom line, it enables marketers to drive efficiency.
“This tool is exciting because it allows you to see, side-by-side, how your loyalty and non-loyalty customers are performing across key KPIs, like purchase frequency and customer lifetime value”, “It then predicts which milestone they’re likely to be in next and prescribes what actions you should take next in order to keep them engaged and growing in their relationship with your brand.”
Anthony Wintheiser, chief product officer, Kognitiv
At the Loyalty Summit CXM conference in Zurich, Switzerland, on March 16, 2023, Kognitiv Pulse was previewed through a live demo to a global audience of customer engagement and loyalty experts. The product was well received by the audience of attendees and retail leaders like Kognitiv client PetSmart. Leading companies like Hallmark, Avis, and Hawaiian Airlines are among Kognitiv’s numerous international clients.
“We want to arm marketers with the metrics and reporting they need to not only make better decisions about how and when to engage their customers, but also to measure how those decisions are driving revenue growth”, “As an executive and former marketer, I know firsthand how valuable this product is to decision making, strategic planning and profitable revenue growth. I believe adding this revolutionary product to our arsenal will help propel Kognitiv to the levels of growth and profitability that I envisioned when I joined the firm.”
Tim Sullivan, CEO, Kognitiv
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