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Lytics Cloud Connect Integrates with Databricks Lakehouse to Unify Marketing Data and Improve Campaign ROI


The next-generation customer data platform (CDP), Lytics, has announced a partnership with Databricks that will let businesses utilise Lytics and Lytics Cloud Connect to activate all of their single source of truth data in their Databricks Lakehouse.

“Businesses create and collect huge amounts of valuable data and data models in Databricks Lakehouses that often remain disconnected and underutilized when driving the most effective campaigns”, “In today’s economic climate, it’s more important than ever to get more ROI from your strategic investments. Lytics Cloud Connect easily connects your investments in Databricks to the ROI you deserve in your marketing campaigns.”

Jascha Kaykas-Wolff, President, Lytics

Brands can leverage consumer data directly from the Databricks Lakehouse to build incredibly precise segments in their current ad networks by combining Lytics Cloud Connect, a reverse ETL solution, with the Databricks Lakehouse. Brands may enhance ROI by getting rid of silos and gaining greater insights. With the connection, Cloud Connect now has a total of five data source partners.

“This release is a big step forward in our partnership with Databricks”,  “We plan to further expand the partnership in 2023 and to look at opportunities for us to work together on the customer acquisition front.”

Jascha Kaykas-Wolff, President, Lytics

A central repository for storing both structured and unstructured data at any size is called Databricks. Data scientists, data engineers, and data analysts are given access to a uniform, open platform for marketing data, enabling them to conduct interactive and pre-scheduled data analysis tasks in a straightforward, collaborative environment.

According to an Aberdeen Research study, businesses using data lakes beat rivals in terms of organic revenue growth by 9%. Faster business growth potential were found and taken advantage of by the organizations through increased productivity, client acquisition and retention, proactive device maintenance, and strategic decision-making.

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